Services
Growing an eCommerce business online requires a balance of three core pillars: a platform that fulfils both merchant and customer needs, marketing through a strong brand identity and an effective, personalised communication strategy and product - a product that customers actually want.
Platform
I work with clients in re-platforming or optimising their existing eCommerce platform - together we define our business requirements, customer needs, existing technical stack and internal workflows to validate if Shopify Plus is the right fit.
I have experience across multiple platforms including Magento, Salesforce Commerce Cloud and Big Commerce, however I am an advocate of Shopify and Shopify Plus. Whilst I find there are increasingly fewer scenarios where Plus is not able to handle a merchant’s demands, if it turns out that a client's business requirements mean that Plus isn’t the right fit, I happily refer them onto a consultant who specialises in the right platform.
Key Services:
Business Requirements Gathering
Functional specification & prioritisation
Platform assessment
Business case & brief creation
Partner briefing & selection
Nimble Activewear - long term client
Growth Marketing
Once our foundation is up to scratch, I use data to identify key opportunities for online growth - both domestic and globally - and the most cost and time-effective ways to execute on them to deliver the maximum return.
Revenue forecasting & channel planning
Data analysis & weekly strategic guidance
Growth marketing strategy
Digital advertising - Facebook, Google
Customer lifecycle marketing
Team training
International growth strategy