Get set up - the right way.

It’s essential to get setup on GA4 as quickly as possible to gather data now and reduce the manual handling you’ll face in the future. I walk you through accurate Shopify store setup, step-by-step.

Learn the latest.

GA4 looks a lot different to UA and it functions differently too - I’ll not only take you on a tour of the platform but showcase real examples of ways you can use GA4’s new data features to grow your business.

Customise GA for your store.

One of the best functions of GA4 is the ability to build ‘explorations’ which help you better understand your data and gather actionable insights. I’ll show you the most valuable explorations for eCommerce stores to put into action.

Attribution, Audiences & More

I’ll cover all the same basic (and not so basic) concepts from my original course, updated for the latest version. A bit has changed and evolved, and I’ll show you how you can use the new audiences feature to your advantage and understand attribution models and user paths for more high quality traffic.

Contextualise GA.

There’s no ability to import historical data from our old version of GA into GA4 (bummer) - but we know context is everything and year-on-year reporting gives us real insights. I’ll show you how you can reconcile these two data sources so you minimise interruptions in your analytics.

I’m your teacher, Kate

I’m not a data scientist or a developer - I’m an eCommerce nerd and growth marketer obsessed with data-based insights that make a real difference to online stores’ bottom line. I love getting my hands dirty, collaborating with experts and moving strategies out of the inbox and into action.

Over the last 6 years, I’ve built a consulting business directly growing the online revenues of Nimble Activewear, The Daily Edited and Kat the Label anywhere between 50-250% in a single year. Google Analytics, Data Studio and other analytics platforms are absolutely central to my day-to-day. I spend most days deep in Google Analytics, searching for nuggets of data that bring context to events and uncovering insights for growth.

If my 12 years in digital have taught me anything, it’s this: Understanding your data is what separates the ‘coasters’ from the high-growth brands that are dominating eCommerce today. I believe that whilst Google Analytics can seem overwhelming, once build up your confidence in using it, you’ll be addicted. Dare I say it, data can even be fun. Whether you’re a business owner, strategist, designer or even a developer, I will teach you how to unlock real insights from your data that will help you make better decisions every day.

Clients are always asking me for Google Analytics training resources, but I struggled to find them a decent online course that was specifically designed for eCommerce. So in 2020, armed with sweatpants and a newfound amount of time on my hands, I built a course called Google Analytics for eCommerce.

This new course will focus on the latest version, GA4. I can’t wait to share it with you. Sign up below for first access.